Andy Ellis is calling out to all Kiwi Businesses: If Your Business is Kiwi. Your Domain should be too.

Meet Andy.

Andy Ellis has spent his career representing New Zealand for the All Blacks on a world stage. And now, he is representing New Zealand in the global domain space as Managing Director of .kiwi - the only New Zealand-owned and operated gTLD in the world. 

Andy knows what it means to wear the silver fern, to carry something that says exactly who you are and where you are from before you have said a word. That's why he believes so strongly in .kiwi. Not just as a domain but as a statement.

It's who we are

There are a lot of domain extensions out there. .com. .net. .org. .co.nz. They all work. But none of them says what .kiwi says.

.kiwi says: we are from here. We're proud of it. And we want you to know that before you have even visited our website. 

It's simple. And simple matters.

Andy’s message is that a .kiwi isn’t complicated. It's easy to say. It's easy to spell. It's easy to remember. And it works exactly like any other .com, .co.nz or whatever you are using now. Same function. Same reliability. Just a better story at the end of the URL.

In a world where attention is short and first impressions matter, a domain that is clean, memorable, and instantly understood is worth a lot. It can be a simple (cheap) addition to a larger brand message of: we are Kiwi and we are proud of it. 

It's for everyone

Andy believes a .kiwi domain is right for everyone. It's not just for big companies or tech startups. It's for anyone who's Kiwi and wants to own those roots.

It's for your business. It's for your new startup. It's to future-proof your brand. It's for your next campaign. It's for your rebrand. It's for your new website. It's for you!

That last one matters. You don't have to be a company to have a .kiwi domain. Individuals use them too. For personal websites, custom email addresses, portfolios. Anything where owning your online identity matters.

It's available

Here's something people don't always realise: because .kiwi is a newer domain extension, the good names are still up for grabs.

On .com, almost everything is taken. You come up with a brand name you love, but you can’t get the exact domain. So you compromise by adding a hyphen, a number, a word that doesn't fit. It feels wrong, because it isn’t the brand you came up with.

With .kiwi, there's a genuine chance that the name you want is still yours to claim. A clean and on-brand option.

It's Kiwi-owned

This one matters to Andy more than most.

.kiwi isn't owned by a large, impossible-to-contact overseas corporation. It's a Kiwi business, operated out of New Zealand. When you register a .kiwi domain, you are not just building your brand; you're supporting local. That's the kind of decision that compounds over time. 

Got any questions? No AI bots here. You can contact Andy or Hannah (GM) directly: andy@hello.kiwi and hannah@hello.kiwi 

Your business is Kiwi. Your domain should be too.

Andy has spent his life backing New Zealand. 

If your business is Kiwi, he thinks your domain should be too. Not because it's a nice idea. Because it works. Because it stands out. Because it tells your story before you have said a word.

You can register your .kiwi domain today with your trusted domain retailer, such as 1st Domains, GoDaddy, or CrazyDomains. Or just ask your IT team to register it now. Or check if your name is available at www.hello.kiwi.