Simplicity: Keeping it Simple, with a .kiwi Domain

Simplicity is a Kiwi business that we are proud to have in our community of .kiwi users. From day one, they have given 15% of all fees to the Simplicity Foundation, who distribute to worthy Kiwi charities. 🥰 

We interviewed Amir Bashir, Co-Founder & CTO at Simplicity check out what he has to say about using the .kiwi domain. 

Q: Can you tell us a bit about Simplicity?

A: Simplicity is a not-for-profit financial services provider. We have two flagship products; our KiwiSaver and investment funds.

Q: What made you consider a .kiwi domain?

A: At first, we had concerns about visibility and reach with a .kiwi domain. But when we came across the Warriors’ .kiwi domain, it answered that question for us. Since launching simplicity.kiwi, we’ve never had issues with search rankings or SEO performance.

Q: How has the domain fit into your wider brand?

A: After launching simplicity.kiwi, we added simplicityliving.kiwi to our product suite. It’s part of a continuous journey of adding more brands under the Simplicity umbrella. Being able to associate our brand directly with the Kiwi name has always been a goal, so this was another piece of the puzzle that made complete sense.

🙂 Thanks Amir!

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Your domain name is one of your most valuable business assets. Securing it on .kiwi now ensures your brand is protected and future-proofed. Don’t wait until someone else claims it, lock it in today at www.hello.kiwi or with your trusted domain registrar.