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It would be an understatement to say that ICANN’s new gTLD programme hasn’t been without controversy. Indeed, the programme has challenged many industries, it threatens business models and will undoubtedly incur unwanted costs on unwilling parties. A change of this magnitude was never going to be an easy undertaking. However, not being easy does not equate to not being worthwhile. So while those opposed sing their song, those who embrace the change quietly go about their plans for innovation and improvement on the web
Source: NZMIIS
Article Link: Bilingual .Kiwi: A gTLD Role Model